
Something isn't working. Let's figure out what.
Maybe the journey doesn't quite make sense. Maybe the tech isn't doing what you thought it would. Maybe you've patched things together over time and now you're not entirely sure what's connected to what.
Or maybe you just know something feels harder, messier, or more manual than it should be.
The problem isn't always the technology.
Sometimes it's the journey. Sometimes it's the process behind the journey. Sometimes it's the technology supporting it.
And sometimes it's a little bit of everything.
That's what the Offer Journey™️ Audit is designed to uncover.
You bring me one specific problem you're trying to solve. I'll dig into what's happening, follow the journey from the customer, business, and system perspectives, and figure out where the disconnects are.
Then I'll give you a clear plan of attack for what needs to happen next.
You have an offer that's working ~ but the process behind it feels held together with duct tape.
Customers aren't getting the right emails, follow-up, downloads, reminders, or next steps.
You're doing things manually that you're pretty sure could be automated.
You have automations running, but you're not entirely sure what they're doing ~ or whether they're still doing what they're supposed to do.
You've added tools, workflows, forms, funnels, and fixes over time, and now the whole thing feels more complicated than it needs to be.
You know where you want the customer to end up, but the journey to get them there isn't clear.
Or maybe you can't point to the problem at all.
You just know something isn't working the way it should.
You don't need to diagnose it before you come to me. That's the point of the audit.
The Offer Journey™️ Audit is a focused look at one specific problem within your offer journey, process, or the technology supporting it.
We start with a conversation so I can understand what you're trying to accomplish, what's happening now, and where you're getting stuck.
Then I dig.
Depending on the problem, that might mean looking at your customer journey, business process, forms, workflows, automations, funnels, emails, integrations, or the way different pieces of your tech stack are working together.
And it doesn't matter which technology you use. HighLevel, HubSpot, Kajabi, a mix of different tools, or very little technology at all ~ I'm looking at how your journey works and whether the technology supporting it is doing what you need it to do.
I'm looking for the disconnect between:
What you want to happen.
What is actually happening.
And what's getting in the way.
Because fixing the tech doesn't help much if the tech isn't actually the problem.
1. We start with the problem.
We'll meet for an initial discovery call where you can walk me through what's happening, what you expected to happen, and where you're getting stuck.
You don't need to have it figured out before we talk. In fact, I'd rather you didn't try. Bring me the mess.
2. I dig into it.
I'll review the pieces relevant to the problem and trace what's happening across the customer journey, your business process, and the technology supporting it.
I ask a lot of questions, follow the threads, and look for the places where things stop making sense.
3. You get a Plan of Attack.
I'll document what I found, what I believe is causing the problem, and what I recommend doing about it ~ including what needs attention first and what can wait.
4. We walk through it together.
We'll meet again to review the findings, answer your questions, and make sure you understand what needs to happen next.
From there, you can implement the recommendations yourself, hand the plan to your team or tech person, or we can talk separately about whether I can help with implementation.
At the end of the audit, you won't just know that something isn't working. You'll understand why ~ and what to do about it.
Your Plan of Attack will include:
What I found
Where the gaps or disconnects are
What's contributing to the problem
What I recommend changing
What to tackle first
What can wait
Any technology or automation changes I recommend
Clear next steps for moving forward
The goal isn't to hand you another giant list of things to do.
It's to give you clarity around what actually needs fixing ~ and in what order.
Whether you have me help you implement the plan, hand it to your team, or decide to tackle it yourself, you'll have a clear path forward.
Offer Journey Audit
Introductory Rate: $397
I'm opening a small number of Offer Journey Audits at this introductory rate while I refine the process.
Your audit includes:
Initial discovery call focused on one specific problem
Review of the relevant customer journey, business process, and technology
Investigation of the gaps, disconnects, or issues I uncover
A written Plan of Attack with prioritized recommendations
Follow-up call to walk through the findings and next steps
One problem. One focused audit. A clear path forward.
Ready to figure out what's actually going on?
If you've got an offer journey, process, or piece of technology that's making you think there has to be a better way to do this, let's take a look.
Send me a quick note with what's going on, and we'll start there.
~ Susan Mershon
Bring me the mess. We'll figure out what needs fixing.
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